Archetypal Branding: The Caregiver
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Caregiver in your brand positioning.
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Caregiver in your brand positioning.
Cindy Crawford is the best definition of a supermodel = models who made fame and fortune during the 1980s and 90s and have the superpower of becoming more beautiful as time goes by! Her beauty mark, incredible sex appeal and down to earth attitude are simply unmistakable! Ps: her daughter Kaia is proving that this supermodel thing definitely…
How many times have you looked at your wardrobe in the morning and repeated: “I have nothing to wear”, despite having tons of clothes? Willing to end this dilemma for good, Hasna Kourda created Save Your Wardrobe, an app to manage and make the most of it. Here she tells us about the other benefits…
A mulher Animale é facilmente reconhecível. Ela é poderosa, segura de si e não tem vergonha da sua sensualidade. A marca carioca fundada pelos irmãos Roberto, Claudia e Gisella Jatahy em 1991 é um dos cases mais bem sucedidos do varejo brasileiro nas últimas décadas e hoje conta com mais de 60 lojas próprias e…
When Tom Ford left Gucci in 2003 it was a big shock in the fashion industry, marking the first break up between a luxury brand and a high profile designer in this era dominated by conglomerates. Fifteen years later, the designer musical chair game became almost the norm and along with the constant change of creative directors comes the total brand…
So, you nailed the job hunting process and now have a few interviews scheduled. Congratulations! As the position is one step closer to be yours, it’s normal to get a little anxious before meeting a potential boss. That’s why I gathered some tips from previous experiences and some other insider information to help you make…
Organic cosmetics that are not tested on animals and manufactured following sustainable practices are quite common today (yeah!) but in 1978 almost no one, except for those in hippie communities, would care about it. So, when Horst Rechelbacher founded Aveda he started, even unintentionally, a major change in the beauty industry. The name, which means…