Como Criar uma Marca de Moda – Branding
O branding é essencial para uma marca se diferenciar e ter uma imagem consistente. Como desenvolver um branding focado em engajamento emocional com seu público-alvo?
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Brands We Love: Urban Decay
Even though Urban Decay has been around since 1996, it was probably only after the launching of Naked palettes it entered the mainstream beauty radar. I must confess that I’m among the few who doesn’t own one of the most copied eyeshadows in the world. However, I was introduced to the brand long ago, through…
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Beauty Dilemmas: Should I Use a Toner?
We grow up listening to this ‘beauty mantra’: a healthy skin regime must include a cleanser, a toner and a moisturiser. Then, there’s Clinique’s 3 step-system to reinforce it and for many periods of my life I tried to stick to it (but not with Clinique’s Clarifying Lotion anymore because it contains alcohol – more…
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Dream Spas: Constance Lemuria, Seychelles
The Seychelles islands are one of the most exclusive getaways in the world. The breath taking Indian Ocean paradise has 115 islands but only 14 are open for tourists, which means a very restricted amount of hotels, most of them for a very upscale kind of customer. No wonder Prince William and Kate Middleton spent…
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Pleasure to Meet: Lumene
Scandi style for fashion and furniture is old news, but what about beauty? Lumene is a brand from Finland, a country that knows a thing or two about cold weather and its effects on the skin… The company was built around the properties of local ingredients, especially the berries (like lingoberry and cloudberry, full of…
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Brands We Love: Philosophy
The name Philosophy has always been highly suggestive and since I tried the first product (my beloved lip balm Kiss Me) I understood why the brand’s founder, Cristina Carlino, chose the name. The goal was to be a hybrid between over the counter cosmetics and dermatological solutions, making ‘backed by science’ formulas accessible to a…
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Beauty Dilemmas: Dark Spots
It works more or less like this: one day you wake up, look in the mirror and find out there is a spot on your face that didn’t exist until yesterday. Yes, it sucks. The infamous melasma comes out of nowhere but can take forever to go away. The catalysts are well known: hormonal…
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Inspiration: New Year’s Beauty
Here are some beauty inspirations to start 2017 in great style! Happy New Year!!!
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Inspirations: Christmas Beauty
Need some ideas for your Christmas hair and makeup? Be inspired by these images and Merry Christmas!
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Dream Spas: Les Fermes de Marie, French Alps
The last dream spa of the year must be extra special, so let’s go to the French Alps to relax and detox at the luxurious Les Fermes de Marie resort. First of all, take time to admire the cosy environment, with those typical wooden cottages surrounded by the snow, then head to the spa and…