Como Criar o Storytelling da sua Marca
Estratégias simples para planejar o storytelling e comunicar sua mensagem de uma forma autêntica e consistente.
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Archetypes: How to Use – Part 1
It all started in 2011 when I was doing marketing consulting for some fashion brands back in Brazil. Most of them didn’t know who they were and only wanted to copy the market leaders. I tried to explain the importance of brand differentiation and used to build an ideal consumer profile, which I didn’t think…
Arquétipos e Branding – O Cara Comum
O Cara Comum é o arquétipo que representa o desejo por conexão com os outros e o sentimento de pertencimento. Veja como trabalhar o seu branding.
How to Keep Consumers Engaged
In today’s overcrowded market, we can agree that brand loyalty is a massive challenge which doesn’t mean you shouldn’t aim to have your consumer engaged at every opportunity. But…How to do it? First and foremost, be very clear about what the brand is, what it stands for and show that you really care about them….
Archetypal Branding: The Creator
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Creator in your brand positioning.
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1- Resveratrol 3% + Ferulic Acid 3% 2- Alpha Lipoic Acid 5% 3- Granative Retinoid 2% in Squalane 4- Niacinamide 10% + Zinc 1% 5- 100% Cold Pressed Virgin Marula Oil 6- Salicylic Acid 2% Solution 7-Argireline Solution 10% 8-AHA 30% + BHA 2% Peeling Solution 9-Azelaic Acid Suspension 10% 10-Caffeine Solution 5% + EGCG 11-…
O que é Branding Emocional?
Qual é o segredo de marcas como Apple, Disney e Coca-Cola? Por que elas se tornaram ícones da nossa cultura e os consumidores são tão apegados a elas?