Icon: Grace Kelly
She wasn’t born princess but Hitchcock’s favourite blonde had all it takes to be one. Grace Kelly’s royal beauty is simply timeless!
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Pleasure to Meet: Too Faced
As Benefit, Tarte and Urban Decay, Too Faced is one of those brands that believe makeup should be a tool to boost self-esteem. One of the founders, Jerrod Blandino, started the company by mixing ingredients in his kitchen and testing them on friends. It worked so well that his partner, Jeromy Johnson, who already had…
Pleasure to Meet: Uriage
Uriage is another French pharmacy brand that I love! As other companies, it was built around thermal water, from the city of Uriage, close to Grenoble. For about 200 years, the local water properties are known to relieve common skin problems and until this day, the region is the fourth best thermal source in…
Brand Mindset. What’s Yours?
The brand mindset, also known as the brand language, vocabulary or codes, represents how the meaning and motivation are translated into visual, tangible elements. From logo to product range going through colour palette, website design, packaging and tone of voice, just to name a few, everything the brand makes must be connected to its core values and…
Can’t Live Without: Lip Balm
I hate the feeling of dry lips. Really, really hate it. And our tendency to lick them in a helpless attempt to make the dryness goes away, only makes it worse. That’s why I can’t live without lip balm! I think of them as Gremlins that multiply all over, so there is always one…
London Survival Guide
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