Icon: Grace Kelly
She wasn’t born princess but Hitchcock’s favourite blonde had all it takes to be one. Grace Kelly’s royal beauty is simply timeless!
Last but not least: let’s talk about branding! There are many strategies to create the brand identity and I have posted about successful cases, following the concept of archetypes (foundation of my work as brand strategist). In a nutshell, branding is related to build, manage and differentiate a brand in order to have the client…
I’ve already told you here about my dilemma with the effects of water on the hair and skin. Before moving to London I knew I would have to buy a shower filter to remove chlorine and other metals from the water, which here is so heavily treated that dishes (and everything else you wash) gets…
One of my biggest dilemmas before moving to London was to bring or not my cosmetics. I knew I would be crazy with the entire offer at decent prices. But I also knew I couldn’t shop till I drop because I need to control my money (after all, for now I’m just studying). So I…
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Hero in your brand positioning.
Audrey Hepburn had breakfast looking at its windows and Charlotte (Kristin Davis), in ‘Sex and the City’, set up a situation for a marriage proposal to happen in front of the store, just to have a romantic story to tell to her future grandchildren. Indeed, it’s hard to find something more romantic and dreamy than…
Some people know what they want to be as grownups very early while others struggle to find a career path and don’t settle for anything less than a fulfilling work. The latter is the case of Mikaela Jackson personal performance coach, full-time ‘freedompreneur’, female champion and the founder of She Almighty. In this inspiring interview…