Archetypes & Branding: The Explorer
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Explorer in your brand positioning.
More about the Explorer archetype
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How to Create a Brand? Step 2 – The Business Model
Last week we talked about the basics you need to have and know before opening a fashion brand. Now, let’s discuss the business model, in other words, how your company is going to be commercially viable. A great tool to help structure it is the Business Model Canvas, “a strategic management and entrepreneurial tool…
Icon: Catherine Deneuve
Catherine Deneuve is the perfect translation of the French beauty. Whilst her delicate features fascinated audiences in the past, today she is the spokesperson for ageless beauty. An eternal icon.
Sound Branding
Sensory experiences in retail are not new. Lighting, ambiance, aromas and music that help build up the brand universe are practices that have already become standard and there are good examples out there. One of the first lectures I had in the MA course was specifically about sensory experience with sounds – and I’m not…
Entrepreneurial Lessons: Carolyn Newman, Hair Colour and Education Consultant
Carolyn Newman loves the technical aspect of hair colouring but she also loves educating young hairdressers about the science and art of applying hair colour, so after 25 years in the salon business, working for Charles Worthington and L’Oréal Professionnel, she decided to unite her expertise to create her own colour and education consultancy. Here…
Gerações e Branding: Xennials
Esta é uma série de vídeos sobre como é o comportamento das principais gerações de consumidores nascidos entre o pós II guerra e o início do século 21. Os xennials são uma micro geração entre a X e os millennials.
Wanted: Designers for a Long-Term Commitment
I try not to be this person who keeps a nostalgic vision but every time I think about the current status of luxury fashion, it’s hard to avoid it. We are going through really weird times. Reading this post by Nicole Phelps, reflecting on the exit of Hedi Slimane from Saint Laurent, I realised that…