Archetypes & Branding: The Explorer
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Explorer in your brand positioning.
More about the Explorer archetype
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Brands We Love: Stila
I can’t honestly say if I love the Stila products more than the brand iconic dolls. I was so obsessed with the “Stila Girls” that I had many images on a file and even used them as my computer backdrop! I always thought that the company name and the illustrations (now not so present in…
Who’s Who: Peter Phillips
The name Peter Phillips may not ring a bell if you aren’t a beauty expert, but you probably remember Chanel Jade and Particulière nail polishes, don’t you? Well, Peter was the responsible for creating the colours that changed the market forever, but long before that, he was working his brushes in a very particular way….
How to Create a Social Media Strategy
You can be either a startup or an established company but social media is, for sure, a crucial part of your marketing. I know that everyone and their mother is tired of hearing about the importance of having a direct channel with clients and its potential reach, however, this doesn’t mean that random posts with…
Dream Spas: Le Sereno, St. Barths
The island of St. Barths, in the Caribbean, is best known as a celebrity spot. However, there is plenty of places to enjoy a calm, chill-out holiday without all that buzz. One of them is Le Sereno, a resort located at the Grand Cul de Sac with a private beach and only 36 suites plus…
Brands We Love: Clarins
My memories of Clarins products come from childhood. I remember watching my mother applying this “luxury” sunscreen to avoid dark spots. The packaging wasn’t special and had too much text (probably in different languages), however, you could tell there was something “scientific” about that lotion. Years went by and I kept an eye on the…
Brands We Love: Revlon
My all-time favourite nail polishes are from Revlon. The wide colour range and lasting effect (better than Chanel, in my opinion) puts them among my top choices, but I must confess there is also an emotional attachment with the brand because it had Cindy Crawford and Claudia Schiffer as the stars of the campaigns when…