Archetypal Branding: The Hero
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Hero in your brand positioning.
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Hero in your brand positioning.
The name says it all. Sha Wellness Clinic, a resort spa in Villa de Altea, Spain, is the place to go if you are looking for the whole package. Macrobiotic food, yoga, tai-chi, acupuncture, reflexology and hydrotherapy are the highlights but you’ll surely be impressed by the architecture displaying pools, waterfalls and many relaxing areas…
Cindy Crawford is the best definition of a supermodel = models who made fame and fortune during the 1980s and 90s and have the superpower of becoming more beautiful as time goes by! Her beauty mark, incredible sex appeal and down to earth attitude are simply unmistakable! Ps: her daughter Kaia is proving that this supermodel thing definitely…
We have already talked about why branding is an emotional process. Since it is designed to tackle specific emotions, it’s imperative to understand the motivation and meaning behind the brand. But in the process of building a business, the balance between the rational and the emotional sides is the pathway to succeed. The journey usually begins…
Madre Teresa e o Papa Francisco. A princesa Diana (depois do divórcio) e Angelina Jolie (depois de adotar o 1º filho e virar embaixadora da ONU). O que eles têm em comum? Todos personificam o arquétipo do Prestativo, o símbolo do altruísmo e da vontade de proteger e cuidar dos outros. A associação mais próxima…
Você sabe quais são os arquétipos mais comuns entre marcas de moda, luxo e beleza? Veja como diferenciar sua empresa mesmo que ela represente um deles.
A couple of months ago, it was widely reported that a Birkin bag was a better investment than gold, with its value increasing more than 500% in the last 35 years, following a study by Baghunter. I don’t know if the report is accurate, but it made me think about the relevance of handbags for…