Archetypal Branding: The Magician
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Magician in your brand positioning.
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Who’s Who: Peter Phillips
The name Peter Phillips may not ring a bell if you aren’t a beauty expert, but you probably remember Chanel Jade and Particulière nail polishes, don’t you? Well, Peter was the responsible for creating the colours that changed the market forever, but long before that, he was working his brushes in a very particular way….
Beauty Dilemmas: The Search for the Perfect Red Lipstick
I know nothing is perfect but that didn’t stop anyone to search for the perfect partner, the perfect job, the perfect haircut… Personally, one of my main quests was the perfect red lipstick. In my dreams, it must be a cherry tone to match my skin colour, have a creamy texture (no dry lips feeling!)…
Can’t Live Without: Vitamin C
We grow up hearing that vitamin C is good to our health and the best thing to prevent a cold. It’s true that eating fruits and vegetables that contain the vitamin is important, as applying it to the skin (but don’t squeeze a lemon and use as a face mask, it doesn’t work like this…)….
It’s in the Bag
A couple of months ago, it was widely reported that a Birkin bag was a better investment than gold, with its value increasing more than 500% in the last 35 years, following a study by Baghunter. I don’t know if the report is accurate, but it made me think about the relevance of handbags for…
Wings of Desire
Who never dreamed about opening their wings and just fly around? Since this is a wish that (still) can’t be true, be inspired by some accessories that awake our inner Icarus… From left to right: ring Stephen Webster, sandals Sophia Webster, ear rings Noor Fares, sandals Christian Louboutin, sunglasses Jeremy Scott and flats Ancient Greek Sandals
Dream Spas: Amankila, Bali
You know those beautiful images from idyllic resorts that go around on Pinterest and Instagram? Amankila is featured in many of them! The resort, which name means “calm hill”, is located in one of the most traditional Bali regions, Karangasem, and is an invitation to day dreaming… With 34 independent suites, some with private pools,…