Archetypal Branding: The Magician
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Magician in your brand positioning.
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Branding: Missão, Visão e Valores em Ação
Missão, Visão e Valores são os básicos do branding. É a 1ª lição pra desenvolver uma marca. O fundador gasta horas pensando e criando frases de efeito mas muitas vezes elas não tem relevância na vida real e viram apenas decoração na porta de entrada da empresa. Como transformar essas palavras em ações inspiradoras e…