Archetypal Branding: The Lover
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Lover in your brand positioning.
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Dream Spas: Bulgari Hotel, London
When one of the major jewellery companies in the world decides to expand into the hotel business, you can expect lots and lots of luxury. The London Bulgari Hotel (the others are in Milan, Bali, Dubai, Tokyo, Beijing, Shanghai and Moscow) is located in the heart of Knightsbridge, close to the Hyde Park and Harrods….
Entrepreneurial Lessons: Mermaid Stories
Mermaid Stories was founded by Victoria Weber in Copenhagen, in 2016, with a simple yet whimsical idea: to unite the Scandinavian minimalist aesthetic with some magic, seen in the well- crafted details, like the imprinted mermaid on the back of each watch and the natural coloured pearls in the jewellery. In this interview, the team at…
Archetypal Branding: The Everyperson
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Everyperson in your brand positioning.
Pleasure to Meet: Paula’s Choice
When I moved to London, I had to control myself to not go crazy with beauty products. With so many options at reasonable prices, every trip to Boots, Superdrug, Space NK or a department store was a real danger. As my student budget limited my spending power, I had to think carefully and compare before…
How to be a Freelancer in the Creative Industry
Here in the UK, freelancing is on the rise. Since last year there are more 182.000 people working for themselves, with a total of 4.69 million citizens declaring being self-employed. The trend will only grow as the so-called shared economy expands opportunities worldwide and Wi-Fi connections allow us to be online practically everywhere. In fashion…
Livros sobre Archetype Branding
Quer saber mais sobre o poder dos arquétipos no branding? Minhas dicas de livros sobre o assunto estão aqui!