Archetypal Branding: The Lover
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Lover in your brand positioning.
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Lover in your brand positioning.
Jacqueline Kennedy, later Onassis knew how powerful an image could be. Her posture, smile, delicate gestures, and of course, style, were painstakingly calculated to charm. An icon that keeps inspiring us over a half century later!
Need some ideas for your Christmas hair and makeup? Be inspired by these images and Merry Christmas!
So, you nailed the job hunting process and now have a few interviews scheduled. Congratulations! As the position is one step closer to be yours, it’s normal to get a little anxious before meeting a potential boss. That’s why I gathered some tips from previous experiences and some other insider information to help you make…
Substituir o estilista fundador de uma marca, ainda mais quando ele está vivo, é uma das tarefas mais delicadas em termos de branding. Entre os cases mais recentes e dramáticos está o de Valentino. Por 45 anos, ele foi a cara e alma da grife, compartilhando com clientes – entre elas ícones como Jackie…
Valentino: it’s like going into a fashion fairy tale and never want to wake up. Maria Grazia Chiuri and Pierpaolo Piccioli found a winning recipe that is fascinating the industry (and consumers). A dreamy collection. Sacai: elaborate wools, pieces of fur, vintage military inspirations, layers and embroideries in rich colours were mixed in a clever…
We have already talked about the basics to start a brand, the business model and the importance of a business plan. Now, let’s focus on the production, the most challenging part of the process as it requires a lot of planning, negotiation skills and a good dose of patience. First things first: who is going…