Archetypal Branding: The Ruler
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Ruler in your brand positioning.
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Ruler in your brand positioning.
Anyone who knows a little bit of fashion history is aware of Coco Chanel’s trajectory: an orphan girl who was abandoned in a nunnery by her father, she aspired to be a singer, but her skills as seamstress ended up opening the doors to a new and prestigious life, and to change forever the way…
Esta é uma série de vídeos sobre como é o comportamento das principais gerações de consumidores nascidos entre o pós II guerra e o início do século 21. Para começar os baby boomers!
NINI Organics wants to be superfood for your skin. As the name says, the brand founded by siblings Alex and Nicole offers 100% natural and organic ingredients in a range of skincare, bath and makeup products (the Glow Illuminator is like sunshine in a bottle!) that prove that natural beauty can also be fun and glamorous. In this…
Estratégias simples para planejar o storytelling e comunicar sua mensagem de uma forma autêntica e consistente.
O que marcas como Coca-Cola, Starbucks, Apple, Disney e Chanel têm em comum? Uma identidade claramente definida! Como? Por várias razões: históricas, culturais, por terem inovado em suas categorias, por criarem desejos em nós, consumidores, por lançarem tendências… Mas principalmente por serem marcas que souberam criar um laço emocional com seus clientes. Ao pensar em cada…
I hate the feeling of dry lips. Really, really hate it. And our tendency to lick them in a helpless attempt to make the dryness goes away, only makes it worse. That’s why I can’t live without lip balm! I think of them as Gremlins that multiply all over, so there is always one…