How to Apply Archetypes in Branding
What are archetypes and what they have to do with branding? Discover how to apply them into your branding to build emotional, meaningful brands
More about Jung’s archetypes here:
What are archetypes and what they have to do with branding? Discover how to apply them into your branding to build emotional, meaningful brands
More about Jung’s archetypes here:
We have already talked about the basics to start a brand, the business model and the importance of a business plan. Now, let’s focus on the production, the most challenging part of the process as it requires a lot of planning, negotiation skills and a good dose of patience. First things first: who is going…
The Sage believes that knowledge is never enough. Maybe it is one of the easiest archetypes to define since it is instantly associated with figures such as the professor, the specialist, the researcher, the detective or the “geek”. However, this search for knowledge has a deeper motivation as he thinks only the truth set us…
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Everyperson in your brand positioning.
Two elements are eternally associated with seduction: heels and the colour red. When both are united, what’s the result? Christian Louboutin, of course! His red soles are part of fashion history for over 20 years and have expanded into handbags, men’s accessories and even lipstick and nail polish. It’s not bad for a boy who…
The friend who is always there for us, the girl next door, the regular worker and the model citizen. All of them are images of ‘normal’ people whom we can identify with and the perfect translation of the Every Person archetype: a realistic, empathetic, no-fuss kind, always looking for companionship, since its basic desire is…
“I want to be the Lover brand, what should I do?” This is quite a common question on my talks and workshops. Usually, I reply by asking a few others, like “what are the emotions you want to communicate?” and “how do you want your consumers to feel?” Yes, emotions and feelings because archetypes are…