Archetypal Branding: The Revolutionary
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Revolutionary in your brand positioning.
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Revolutionary in your brand positioning.
Some people know what they want to be as grownups very early while others struggle to find a career path and don’t settle for anything less than a fulfilling work. The latter is the case of Mikaela Jackson personal performance coach, full-time ‘freedompreneur’, female champion and the founder of She Almighty. In this inspiring interview…
Blusher is an absolute essential item in my makeup. Seriously, I’d rather go out without mascara than blusher, and the pink tones are my favourites. That rosy colour on the cheeks gives you a healthier, younger looking in seconds. Moreover, it matches all skin tones, as long as you find the right shade – just…
She wasn’t born princess but Hitchcock’s favourite blonde had all it takes to be one. Grace Kelly’s royal beauty is simply timeless!
Oh, Benefit and its little products that make us happier! A quick look at the high-spirited campaigns is enough to covet one of the funny named makeup items. My first purchase was, unsurprisingly, the Benetint more than 10 years ago, I guess, and since then, I became a fan of the High Beam and Watt’s…
Miranda Priestly from ‘The Devil Wears Prada’. Kings and queens. Presidents and prime-ministers. CEOs of traditional companies. The classic boss figure. All of them embody the Ruler archetype. You already understood it symbolises control, leadership, responsibility and status. The main motivation is the willing to put an order in chaos and a desire to bring…
If you are old enough to remember the buzz around CK One perfume, will also remember how Calvin Klein ruled the 90s. From CK Jeans campaigns with Kate Moss and Mark Wahlberg, going through the shows that helped define the minimalist aesthetic of the era, and the memorable Obsession and Eternity fragrances ads, the brand…