Workshop de Branding Arquetípico no Brasil
Detalhes sobre o workshop de “Branding Arquetípico: Construção de Marca Emocionais” no Brasil, em dezembro de 2018. Todos as informações para fazer sua inscrição estão no site do Instituto Rio Moda
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Archetypal Branding: The Jester
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Jester in your brand positioning.
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Archetypal Branding: The Lover
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Lover in your brand positioning.
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Archetypal Branding: The Everyperson
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Everyperson in your brand positioning.
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Brand Meaning vs Brand Buzz
When Tom Ford left Gucci in 2003 it was a big shock in the fashion industry, marking the first break up between a luxury brand and a high profile designer in this era dominated by conglomerates. Fifteen years later, the designer musical chair game became almost the norm and along with the constant change of creative directors comes the total brand…
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Entrepreneurial Lessons: Andrea Flamini, Managing Partner at Loel & Co.
Timing is everything. For Andrea Flamini it really was. After building a successful career as head of marketing she noticed her priorities have shifted when she came back from maternity leave. At the same time, her mother Rita was retiring from her small jewellery company and the opportunity to become an entrepreneur and have a…
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Entrepreneurial Lessons: Emily Canino, Founder of Doodlemoo
Graphic designer and illustrator Emily Canino is the proof that when you have a clear vision about a product, you shouldn’t miss the chance to create a business. As the founder and managing director of Doodlemoo, a platform for art prints and accessories and design studio Loro, she turned the dream of being you own…
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Meus Produtos Preferidos da The Ordinary
1- Resveratrol 3% + Ferulic Acid 3% 2- Alpha Lipoic Acid 5% 3- Granative Retinoid 2% in Squalane 4- Niacinamide 10% + Zinc 1% 5- 100% Cold Pressed Virgin Marula Oil 6- Salicylic Acid 2% Solution 7-Argireline Solution 10% 8-AHA 30% + BHA 2% Peeling Solution 9-Azelaic Acid Suspension 10% 10-Caffeine Solution 5% + EGCG 11-…
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The 5 Essential Steps to Launch a Brand
You may have a myriad of reasons for creating your own fashion brand but regardless of the motivations, the most important thing is to build a strong business from day one. To simplify your entrepreneurial journey, here are 5 essential steps that need to be completed before the launching date: Market research: do an extensive…
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Archetypal Branding: The Magician
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Magician in your brand positioning.