Archetypal Branding: The Revolutionary
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Revolutionary in your brand positioning.
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Archetypal Branding: The Hero
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Hero in your brand positioning.
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Condicionador antes do Shampoo Hidrata Mais os Cabelos?
Usar condicionador (ou máscara) nos cabelos antes do shampoo funciona para deixar os fios mais macios e desembaraçados?
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Os Benefícios dos Antioxidantes para a Pele
Antioxidantes estão entre os ingredientes mais poderosos de skincare. Além de ajudarem a combater os sinais da idades, são essencias pra combater os efeitos do sol e da poluição. Veja quais são os mais importantes para aplicar na pele e como usá-los.
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Os Melhores Tratamentos para Clarear Manchas na Pele
Manchas na pele (hiperpigmentação ou melasma) estão entre as questões mais recorrentes de skincare. Quais são os ingredientes mais eficazes para combatê-las e como usá-los?
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Archetypes & Branding: The Sage
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Sage in your brand positioning. More about the Sage archetype.
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Archetypes & Branding: The Explorer
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Explorer in your brand positioning. More about the Explorer archetype
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Brand Mindset. What’s Yours?
The brand mindset, also known as the brand language, vocabulary or codes, represents how the meaning and motivation are translated into visual, tangible elements. From logo to product range going through colour palette, website design, packaging and tone of voice, just to name a few, everything the brand makes must be connected to its core values and…
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Entrepreneurial Lessons: Nicky Raby – Coach, Writer and Speaker
What success means to you? Despite the misleading ‘working from an exotic beach, making a revenue of 6 or 7 figures’ model, most people will agree that loving what you do, being fairly paid and working flexible hours is a pretty reasonable picture, right? Nicky Raby is an advocate of the latter and built her…
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Archetypes & Branding: The Innocent
Series of 12 videos about my work with archetypes in branding. The first one is the Innocent.