Motivation – Meaning – Mindset


Archetypes are timeless, cross-cultural symbols that are part of our collective unconscious and create instant identification.


In-depth consultancies, training and mentoring sessions aimed at giving meaning to all aspects of the brand and provide a consistent, long-run plan to rely on.


Mirela de Lacerda – archetypal brand strategist, specialised in fashion and beauty.

Project M is an emotional branding consultancy aimed at fashion and beauty companies.

Applying the concept of archetypes, the work is tailored to develop meaningful brands, with engaging motivation and clear mindset, translated in strategic positioning, marketing & visual communication plans and mentoring sessions that tackle the business core.

Stasa Randall

Founder, Stasa

When it comes to fashion marketing and brand development, there are loads of others that talk a good game, but Mirela helps you make it happen.
She worked closely with me on every step to find out my brand identity. Her work is amazing, she engages 100% in everything. Such an amazing person, she was like a coach for me.
When I started my brand, didn't know what way to go, but Mirela found out all the right ways. Because of her my brand is giving me great results. We still have lots to do, but I know I am in good hands!

Asya Ter-Hovakimyan

Founder, OMNISS

In the current competitive industry, it is really hard to stand out as a fashion brand and remain consistent through trends that change several times a year. Mirela’s unique professional approach and engaged personality have helped OMNISS immensely in drawing the map of brand essence and building the core values of communication with customers. Mirela is not only impressively informed about fashion history, art and culture, but also open-minded, future forward and creative in her approach. Whether you are a start-up that is just laying the foundation and needs supportive and knowledgeable personalized help or an industry veteran navigating around the growing demands of customers in a saturated competitive market, Mirela would be able to put you on the right track. As a business we have gained better understanding of our strengths and weaknesses, as well as a supportive industry friend who is motivated by a desire to help you succeed.

Ana Coutinho

Owner, Lovesut

LOVESUT is a multibrand store that sells both British and Brazilian designers. Mirela’s work helped us to truly understand who is our client and what she desires, making the whole design process easier and generating a very positive engagement between customers and the brand, which was reflected in the sales results.

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