Brands We Love: Philosophy

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The name Philosophy has always been highly suggestive and since I tried the first product (my beloved lip balm Kiss Me) I understood why the brand’s founder, Cristina Carlino, chose the name. The goal was to be a hybrid between over the counter cosmetics and dermatological solutions, making ‘backed by science’ formulas accessible to a […]

Brands We Love: NARS

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When we think about NARS, immediately comes to mind a ton of different colours in sophisticated, minimalist packages, bold ads and cult products. But, did you know that the company started with a simple lipstick range? Back in 1994, makeup artist François Nars created the line for Barneys and it was an instant hit. Soon […]

Brands We Love: Aveda

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Organic cosmetics that are not tested on animals and manufactured following sustainable practices are quite common today (yeah!) but in 1978 almost no one, except for those in hippie communities, would care about it. So, when Horst Rechelbacher founded Aveda he started, even unintentionally, a major change in the beauty industry. The name, which means […]

Brands We Love: Estée Lauder

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It is hard to think in a cosmetic brand more aspirational than Estée Lauder. The products always come in a luxurious packaging and the campaigns are impossibly glamorous, in the best “American beauty” ideal approach. It all started in 1946, when Estée (born Josephine Esther Mentzer and daughter of Hungarian and Czech immigrants), and her husband, […]