Skip to content
  • About
  • Why
  • What
  • Who
  • Blog
    • Fashion
      • Business
      • Fashion Shows
      • Thinking Fashion
      • Trends
    • Beauty
      • Beauty Dilemmas
      • Brands We Love
      • Dream Spas
      • Icons & Inspirations
      • Pleasure to Meet
      • Products & Treatments
      • Vintage Time
      • Who’s Who
    • Branding
      • Archetypes
      • Cases & Strategies
    • My London Life
      • Career
      • Real Life
    • Videos
    • News & Events
  • Clients

Category: Beauty Dilemmas

Beauty Dilemmas: Should I Use a Toner?

Posted 2017-01-222017-03-27 Mirela de LacerdaLeave a commentPosted in Beauty Dilemmas

We grow up listening to this ‘beauty mantra’: a healthy skin regime must include a cleanser, a toner and a moisturiser. Then, there’s Clinique’s 3 step-system to reinforce it and for many periods of my life I tried to stick to it (but not with Clinique’s Clarifying Lotion anymore because it contains alcohol – more […]

Beauty Dilemmas: Dark Spots

Posted 2017-01-102017-03-27 Mirela de LacerdaLeave a commentPosted in Beauty Dilemmas

  It works more or less like this: one day you wake up, look in the mirror and find out there is a spot on your face that didn’t exist until yesterday. Yes, it sucks. The infamous melasma comes out of nowhere but can take forever to go away. The catalysts are well known: hormonal […]

Beauty Dilemmas: The Search for the Perfect Mascara

Posted 2016-11-042017-03-28 Mirela de LacerdaLeave a commentPosted in Beauty Dilemmas

Besides the perfect red lipstick, I also carry an endless search for the perfect mascara, which, according to my standards is not an easy task. It needs to lengthen, separate and thicken my lashes (like Minnie’s and Daisy’s!) but without that artificial ‘doll face’ look. And never, ever leave those annoying clumps! My obsession reaches […]

Beauty Dilemmas: The Search for the Perfect Red Lipstick

Posted 2016-10-262017-03-28 Mirela de Lacerda1 CommentPosted in Beauty Dilemmas

I know nothing is perfect but that didn’t stop anyone to search for the perfect partner, the perfect job, the perfect haircut… Personally, one of my main quests was the perfect red lipstick. In my dreams, it must be a cherry tone to match my skin colour, have a creamy texture (no dry lips feeling!) […]

Beauty Dilemmas: Hair Loss

Posted 2016-08-082016-09-08 Mirela de LacerdaLeave a commentPosted in Beauty Dilemmas

It is almost like a horror movie. You look around and find hair strands all over: on the bathroom floor, in the tub, in your pillow… And there more you comb it, the more it falls. It’s so nerve-wrecking. Hair loss can be caused by many reasons: from hormonal fluctuations to stress, going through nutritional […]

Beauty Dilemmas: Healthy Nails vs. Polish

Posted 2016-07-052016-09-08 Mirela de LacerdaLeave a commentPosted in Beauty Dilemmas

I’ve always been crazy about nail polish. Long before the recent polish/nail art fever I already had a respectable collection that occupied an entire drawer (today it’s been heavily edited). I also learned to DYI at 14 just because I have no patience to schedule appointments and wait at the salon. Besides, the fun of […]

Beauty Dilemmas: The Search for the Perfect Red

Posted 2016-06-202016-09-18 Mirela de LacerdaLeave a commentPosted in Beauty Dilemmas

I wasn’t born a redhead but I’m really happy when people think I’m a natural one (even here in the UK, land of gingers, I have been asked about it, which is really flattering). Until my late teens, I applied a kind of golden blonde, honey-toned colour but in 2004, started thinking about a more […]

Beauty Dilemmas: Hair vs Weather

Posted 2016-03-182016-09-04 Mirela de LacerdaLeave a commentPosted in Beauty Dilemmas

You know that beautiful, smooth, shining, silky and bouncing hair from shampoo commercials? For me it has always been perfectly achiavable. That’s probably the reason my quest for perfect hair never ends. I’ve written here about my hair dryer detox, which was deepened after my move to London. Now I almost never use it, only […]

Beauty Dilemmas: Water Quality – Part 2

Posted 2014-10-202016-09-04 Mirela de Lacerda1 CommentPosted in Beauty Dilemmas

I’ve already told you here about my dilemma with the effects of water on the hair and skin. Before moving to London I knew I would have to buy a shower filter to remove chlorine and other metals from the water, which here is so heavily treated that dishes (and everything else you wash) gets […]

  • Facebook
  • Twitter
  • Linkedin
  • Instagram
  • Youtube
  • Pin

Recent Posts

  • Stay True to Your (Brand’s) Heart
  • Real Brands vs Perfect Brands
  • How to Build an Archetypical Brand?
  • Retail Apocalypse or Lack of Brand Identity?
  • Branding Sources: Books and Podcasts

Categories

  • Archetypes
  • Beauty Dilemmas
  • Branding
  • Brands We Love
  • Business
  • Career
  • Cases & Strategies
  • Dream Spas
  • Fashion
  • Fashion Shows
  • Icons & Inspirations
  • Pleasure to Meet
  • Products & Treatments
  • Real Life
  • Science
  • Thinking Fashion
  • Trends
  • Type A
  • Videos
  • Vintage Time
  • Who's Who

Archives

  • December 2019
  • November 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • March 2015
  • October 2014
  • May 2014
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012

Sign up for our Newsletter

Get in Contact

+447734353783
mirela@projectmlondon.com

Language

  • Português
  • English
Proudly powered by WordPress | Theme: Sydney by aThemes.