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Month: August 2019

Retail Apocalypse or Lack of Brand Identity?

Posted 2019-08-122019-10-03 Mirela de LacerdaLeave a commentPosted in Branding

“Retail apocalypse” has become a ubiquitous term when we talk about the drastic changes happening on the high street. The latest reports about Barneys New York financial troubles and the struggles at House of Fraser and Debenhams just reinforce the idea that department stores are a thing of the past. But when we take a closer […]

Branding Sources: Books and Podcasts

Posted 2019-08-062019-08-06 Mirela de LacerdaLeave a commentPosted in Branding

Here goes a list of books and podcasts that can surely bring some positive ideas and help to prepare yourself for the next steps: Books Make Ideas Happen, Scott Belsky: we all have great ideas, but very few of us will actually put them into practice. Learn how to make yours happen. The Lean Startup, […]

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Recent Posts

  • Stay True to Your (Brand’s) Heart
  • Real Brands vs Perfect Brands
  • How to Build an Archetypical Brand?
  • Retail Apocalypse or Lack of Brand Identity?
  • Branding Sources: Books and Podcasts

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