Are you planning to launch a business? Before going ahead with the idea, here is a quick guide with 3 essential questions to be answered in order to evaluate your growth potential: 1- What kind of business are you building? – Lifestyle business: it can be based on a hobby or something you have learned/trained for […]
You may have a myriad of reasons for creating your own fashion brand but regardless of the motivations, the most important thing is to build a strong business from day one. To simplify your entrepreneurial journey, here are 5 essential steps that need to be completed before the launching date: Market research: do an extensive […]
Last but not least: let’s talk about branding! There are many strategies to create the brand identity and I have posted about successful cases, following the concept of archetypes (foundation of my work as brand strategist). In a nutshell, branding is related to build, manage and differentiate a brand in order to have the client […]
Have you ever thought about how many brands we are exposed to on a daily basis? And how many do you really pay attention to? Very few, right? Probably they stand out because of great marketing and communication strategies, the theme of today’s post. In a brief, marketing exists to make consumers relate to the […]
Material research, theme definition, order placement, delivery dates… The collection development goes way beyond drawing beautiful sketches (by the way, an uncommon task in a designer’s everyday real life) and it is one of the crucial stages to be sorted out as it is linked to internal and external factors that can jeopardize the whole […]
We have already talked about the basics to start a brand, the business model and the importance of a business plan. Now, let’s focus on the production, the most challenging part of the process as it requires a lot of planning, negotiation skills and a good dose of patience. First things first: who is going […]
Many people cringe at the simple mention of a Business Plan, thinking it is one of the most complicated things to do. It’s not! Besides directing your company towards its goals, it is essential to have one when you go after loans or investors. To make things easier, let’s talk it through: A typical business […]
Last week we talked about the basics you need to have and know before opening a fashion brand. Now, let’s discuss the business model, in other words, how your company is going to be commercially viable. A great tool to help structure it is the Business Model Canvas, “a strategic management and entrepreneurial tool […]
Today we start a series of posts about the step by step to create a fashion brand. From the business model to marketing strategy, business planning to sales channels and funding, everything you must know before placing your first fabric order will be here! So, you have decided to create a brand. It may be […]