Mermaid Stories was founded by Victoria Weber in Copenhagen, in 2016, with a simple yet whimsical idea: to unite the Scandinavian minimalist aesthetic with some magic, seen in the well- crafted details, like the imprinted mermaid on the back of each watch and the natural coloured pearls in the jewellery. In this interview, the team at […]
Carolyn Newman loves the technical aspect of hair colouring but she also loves educating young hairdressers about the science and art of applying hair colour, so after 25 years in the salon business, working for Charles Worthington and L’Oréal Professionnel, she decided to unite her expertise to create her own colour and education consultancy. Here […]
Dr. Om Prawarisa is one of these people who knows what they want to do with their lives since childhood: to create a skincare range. But first she went to learn about the industry working for over a decade with some of the best-known brands in the world, focusing on research and development. During this […]
We have already talked about why branding is an emotional process. Since it is designed to tackle specific emotions, it’s imperative to understand the motivation and meaning behind the brand. But in the process of building a business, the balance between the rational and the emotional sides is the pathway to succeed. The journey usually begins […]
Reinventing the beach towel. That was the quest of two friends that loved to travel the world and wanted to create a business they could have fun with. That’s how Andy Jefferies and Ben left their corporate jobs to start Dock & Bay. Since the launch, in 2015, the brand has evolved to offer other […]