About

Project M is an emotional branding consultancy aimed at fashion and beauty companies. Applying the concept of archetypes, the work is tailored to develop meaningful brands, with engaging motivation and clear mindset, unveiled in strategic positioning, marketing & visual communication plans.

The services tackle these 3 pillars:

  • Motivation: to identify the emotions and feelings driving the brand
  • Meaning: to create a unique purpose through the application of archetypes
  • Mindset: to translate and develop the meaning into tangible, visual elements known as the brand codes