2018-10-032018-10-03Branding Brand Meaning vs Brand Buzz When Tom Ford left Gucci in 2003 it was a big shock in the fashion industry, marking the first break up between a luxury brand and a […]
2016-07-112016-09-03Thinking Fashion Maria Grazia Chiuri at Dior. Until When? Until a couple of years ago, I knew by heart the names of the creative directors of the main luxury brands, even […]
2016-05-262016-09-04Thinking Fashion The Fashion Critics that Still Matter For many years, my dream job was to be a fashion journalist to review the shows. By reading the collections critiques and […]
2016-04-042016-09-04Thinking Fashion Wanted: Designers for a Long-Term Commitment I try not to be this person who keeps a nostalgic vision but every time I think about the current status of […]
2016-01-212016-09-04Cases & Strategies Fashion Musical Chair vs. Brand Image I still remember the news about Tom Ford leaving Gucci, in 2003. It was the first break up between a luxury […]
2012-08-222016-09-05Archetypes Dior and Yves Saint Laurent: Battle of Lovers Dior and Yves Saint Laurent have a historic relationship. In addition to Yves have worked alongside Christian and being his replacement, the […]