How to Build an Archetypical Brand?
“I want to be the Lover brand, what should I do?” This is quite a common question on my talks and workshops. […]
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Archetypes: The Lover
Romance, seduction, luxury and beauty. The Lover is the archetype of pleasure, sophistication, physical and emotional connections. It’s not hard to see […]
Who’s Who: Oribe
You may have heard or even tried one of the products created by Oribe (pronounced Or-bay), after all, the range of shampoos, […]
Archetypes: How to Use – Part 2
In the last post, I talked about methodologies of archetype application and why I believe it’s better than traditional methods of brand […]