2012-06-252016-09-05Archetypes Tiffany’s Blue Dreams Audrey Hepburn had breakfast looking at its windows and Charlotte (Kristin Davis), in ‘Sex and the City’, set up a situation for […]
2012-05-092016-09-05Archetypes Who Doesn’t Love Christian Louboutin? Two elements are eternally associated with seduction: heels and the colour red. When both are united, what’s the result? Christian Louboutin, of […]
2015-11-242018-06-07Archetypes Archetypes: How to Use – Part 2 In the last post, I talked about methodologies of archetype application and why I believe it’s better than traditional methods of brand […]