2015-11-232016-09-04Cases & Strategies The Positioning of Tom Ford This post was inspired by a video on the extinct Style.com where Tim Blanks revives the boom of Tom Ford at Gucci, […]
2014-10-162016-09-04Cases & Strategies Sound Branding Sensory experiences in retail are not new. Lighting, ambiance, aromas and music that help build up the brand universe are practices that […]