Videos – Page 2

Archetypes & Branding: The Explorer

Series of 12 videos about my work with archetypes in branding. Discover how to apply the Explorer in your brand positioning. More […]

Series of 12 videos about my work with archetypes in branding. The first one is the Innocent.

Why is so important to research about your real target instead of just having an aspirational idea of a consumer profile?

Branding is essential, how can we differentiate ourselves and build a truly meaningful brand? This video is about finding your motivation in […]

What are archetypes and what they have to do with branding? Discover how to apply them into your branding to build emotional, […]