Archetypes & Branding: The Explorer
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Explorer in your brand positioning. More […]
Category: Videos
Archetypes & Branding: The Innocent
Series of 12 videos about my work with archetypes in branding. The first one is the Innocent.
Ideal Consumer vs Real Consumer
Why is so important to research about your real target instead of just having an aspirational idea of a consumer profile?
How to Build a Meaningful Brand?
Branding is essential, how can we differentiate ourselves and build a truly meaningful brand? This video is about finding your motivation in […]
How to Apply Archetypes in Branding
What are archetypes and what they have to do with branding? Discover how to apply them into your branding to build emotional, […]