It’s in the Bag
A couple of months ago, it was widely reported that a Birkin bag was a better investment than gold, with its value […]
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Are We Having a Fashion Overdose?
It was the big debate of 2015 and so far you are probably tired of reading about it: the alarming pace of […]
The Positioning of Tom Ford
This post was inspired by a video on the extinct Style.com where Tim Blanks revives the boom of Tom Ford at Gucci, […]
What is the Identity of Your Brand? – Part 2
I have already talked about the importance of establishing an emotional bond with consumers and how a well-defined identity is essential to […]