Archetype Branding Books
Interested in reading more about archetypes and their application to branding strategy? Here goes a list of the essential titles about the […]
Super Models by Annie Leibovitz
Amongst the many amazing pictures from Annie Leibovitz’s “Women” exhibition, that I saw a few weeks ago, the most memorable ones to […]
Vintage Time: M.A.C Spice Lip Liner
As Chanel Vamp, M.A.C Spice lip liner was one of those beauty icons of the 1990s. It’s still a hit 20 and […]
Beauty Shopping in London
London may not have Sephora (anyone knows why?) but there is no shortage of stores for beauty lovers (like me) feel at […]
Fashion Musical Chair vs. Brand Image
I still remember the news about Tom Ford leaving Gucci, in 2003. It was the first break up between a luxury […]
Are We Having a Fashion Overdose?
It was the big debate of 2015 and so far you are probably tired of reading about it: the alarming pace of […]
Garance Doré’s Life (and Career) Lessons
Obviously, I don’t need to present Garance Doré. Let me begin by saying that I like to visit her blog every now […]
Dolphin Square: Home Sweet Home
Housing in London is a major challenge. As I said in the survival guide post rents are expensive, the demand is huge and there’s […]
London Survival Guide
Welcome to London, baby! If you have dreamed about moving to the English capital and now the dream is turning into reality, […]
Mission Job Hunting
In theory, it’s simple: you write a cv, search for roles, send it and wait to be called for an interview, but […]