How to Create a Brand? Step 4 – Production
We have already talked about the basics to start a brand, the business model and the importance of a business plan. Now, […]
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Open Letter to Miuccia Prada
Dear Miuccia, I would like to start this letter by saying that you are one of the reasons I have a […]
It’s in the Bag
A couple of months ago, it was widely reported that a Birkin bag was a better investment than gold, with its value […]
Who am I
Mirela de Lacerda – archetypal brand strategist. With 20 years’ experience in the fashion and beauty industries, my work combines research, strategy and […]
Paul Smith: The Art of Cool
If you have ever stepped into a Paul Smith store probably remembers that feeling of “cabinet of curiosities”: amongst fun objects, photographs, […]
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About Project M is an emotional branding consultancy aimed at startups and middle size companies. Applying the concept of archetypes, the work […]