Sustainability for Meaningful Brands
What makes a sustainable brand now? The term has acquired such a broad context – it can refer to the use of […]
Tag: fashion marketing
Brand Meaning vs Brand Buzz
When Tom Ford left Gucci in 2003 it was a big shock in the fashion industry, marking the first break up between a luxury brand and a […]
The 5 Essential Steps to Launch a Brand
You may have a myriad of reasons for creating your own fashion brand but regardless of the motivations, the most important thing […]
Fast-Fashion Luxury
Along with the many subjective definitions of luxury – from having time to spare to craftsmanship and rarity – somehow, for the […]
The First Steps of My Career in London
When I started looking for a job after the MA, I must have sent my CV to dozens of places, in less […]
A New Era at Calvin Klein?
If you are old enough to remember the buzz around CK One perfume, will also remember how Calvin Klein ruled the 90s. […]
How to Create a Brand – Step 6: Marketing & Communications
Have you ever thought about how many brands we are exposed to on a daily basis? And how many do you really […]
Open Letter to Miuccia Prada
Dear Miuccia, I would like to start this letter by saying that you are one of the reasons I have a […]
Fashion Musical Chair vs. Brand Image
I still remember the news about Tom Ford leaving Gucci, in 2003. It was the first break up between a luxury […]
Paul Smith: The Art of Cool
If you have ever stepped into a Paul Smith store probably remembers that feeling of “cabinet of curiosities”: amongst fun objects, photographs, […]