My Burberry: My London Smell
On my first days in London I noticed that my current fragrance, Daisy Eau so Fresh, from Marc Jacobs, was very fresh […]
Search Results for: burberry
Burberry: London Lifestyle
Answer quickly: what is the item of clothing that best represents the English weather? The trench coat, of course! And who makes […]
Brand Meaning vs Brand Buzz
When Tom Ford left Gucci in 2003 it was a big shock in the fashion industry, marking the first break up between a luxury brand and a […]
Archetypes: The Ruler
Miranda Priestly from ‘The Devil Wears Prada’. Kings and queens. Presidents and prime-ministers. CEOs of traditional companies. The classic boss figure. All […]
Brexit: Expectations about the Fashion Industry
Last Friday, I woke up with the sad news that UK chose to leave the European Union. Even though I wasn’t completely […]
Fast-Fashion Luxury
Along with the many subjective definitions of luxury – from having time to spare to craftsmanship and rarity – somehow, for the […]
Time for a Change: the New Fashion Calendar
The autumn/winter 2016-17 season is over and, unsurprisingly, the main subject was the change in the fashion calendar. New York and London […]
Beauty Shopping in London
London may not have Sephora (anyone knows why?) but there is no shortage of stores for beauty lovers (like me) feel at […]
Archetypes: How to Use – Part 2
In the last post, I talked about methodologies of archetype application and why I believe it’s better than traditional methods of brand […]
Archetypes: How to Use – Part 1
It all started in 2011 when I was doing marketing consulting for some fashion brands back in Brazil. Most of them didn’t […]