2018-10-032018-10-03Branding Brand Meaning vs Brand Buzz When Tom Ford left Gucci in 2003 it was a big shock in the fashion industry, marking the first break up between a luxury brand and a […]
2016-06-072016-09-06Thinking Fashion Fast-Fashion Luxury Along with the many subjective definitions of luxury – from having time to spare to craftsmanship and rarity – somehow, for the […]
2016-05-042016-12-02Career The Intern Life Everyone knows that an internship is one of the best ways to gain experience and enter the market, regardless of the area […]
2016-04-042016-09-04Thinking Fashion Wanted: Designers for a Long-Term Commitment I try not to be this person who keeps a nostalgic vision but every time I think about the current status of […]
2016-01-212016-09-04Cases & Strategies Fashion Musical Chair vs. Brand Image I still remember the news about Tom Ford leaving Gucci, in 2003. It was the first break up between a luxury […]
2014-10-152016-09-04Products & Treatments My Burberry: My London Smell On my first days in London I noticed that my current fragrance, Daisy Eau so Fresh, from Marc Jacobs, was very fresh […]