2016-09-132016-09-09Brands We Love Brands We Love: NARS When we think about NARS, immediately comes to mind a ton of different colours in sophisticated, minimalist packages, bold ads and cult […]
2019-09-042019-09-04Archetypes How to Build an Archetypical Brand? “I want to be the Lover brand, what should I do?” This is quite a common question on my talks and workshops. […]
2016-09-222018-06-07Archetypes Archetypes: The Creator The Creator is the artist, the inventor, the entrepreneur, the musician, the writer… In any activity where creativity and imagination rule, there […]
2016-09-192016-09-18Icons & Inspirations Inspirations: Red Nail Polish When in doubt, choose red! Even with all the trends and tons of colours to pick, red nail polish always makes a […]
2016-07-042016-09-17Icons & Inspirations Inspiration: Purple Eyeshadow At first sight, purple eyeshadow can be a little over the top, especially the bright violet tones. However, if we choose more […]
2016-05-302016-09-18Icons & Inspirations Inspiration: Pink Blusher Blusher is an absolute essential item in my makeup. Seriously, I’d rather go out without mascara than blusher, and the pink tones […]
2016-05-272016-09-08Who's Who Who’s Who: Oribe You may have heard or even tried one of the products created by Oribe (pronounced Or-bay), after all, the range of shampoos, […]
2016-03-162016-09-04Career The Guide to Master a Fashion MA Thinking of going abroad to get an MA degree in fashion? Then this post is for you! The tips come from my […]