May 2018 -

Entrepreneurial Lessons: Angela Ene, Founder and CEO of Modafirma

Everybody is talking about sustainability in fashion but it is still hard to find spaces that sell a good selection of ethical […]

Why is so important to research about your real target instead of just having an aspirational idea of a consumer profile?

Branding is essential, how can we differentiate ourselves and build a truly meaningful brand? This video is about finding your motivation in […]

What are archetypes and what they have to do with branding? Discover how to apply them into your branding to build emotional, […]

We know that the branding process is an emotional one. But unfortunately most of the times we try to rationalise it and forget to focus on […]

Do you know who is your customer? The usual answer is yes, followed by a description too vague or too aspirational. Needless […]

We all know about the benefits of meditation but incorporating it in our daily lives is not easy. After discovering the practice […]