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Month: May 2018

2018-05-252018-05-25Career

Entrepreneurial Lessons: Angela Ene, Founder and CEO of Modafirma

Everybody is talking about sustainability in fashion but it is still hard to find spaces that sell a good selection of ethical […]

2018-05-10Videos

Ideal Consumer vs Real Consumer

Why is so important to research about your real target instead of just having an aspirational idea of a consumer profile?

2018-05-10Videos

How to Build a Meaningful Brand?

Branding is essential, how can we differentiate ourselves and build a truly meaningful brand? This video is about finding your motivation in […]

2018-05-102018-05-10Videos

How to Apply Archetypes in Branding

What are archetypes and what they have to do with branding? Discover how to apply them into your branding to build emotional, […]

2018-05-042018-07-02Archetypes, Branding

Emotional Branding = Motivation + Meaning + Mindset

We know that the branding process is an emotional one. But unfortunately most of the times we try to rationalise it and forget to focus on […]

2018-05-042018-07-02Branding, Cases & Strategies

The Ideal Customer Myth

Do you know who is your customer? The usual answer is yes, followed by a description too vague or too aspirational. Needless […]

2018-05-02Career

Entrepreneurial Lessons: Veroniek Vermeulen, Founder of Silatha

We all know about the benefits of meditation but incorporating it in our daily lives is not easy. After discovering the practice […]

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  • Stay True to Your (Brand’s) Heart
  • Real Brands vs Perfect Brands
  • How to Build an Archetypical Brand?
  • Retail Apocalypse or Lack of Brand Identity?
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