October 2018 -

Entrepreneurial Lessons: Priscilla, Founder of Women of Power UK

Bringing women together and make them an active part of the conversation. That’s how the idea of Women of Power UK (WOP) […]

Series of 12 videos about my work with archetypes in branding. Discover how to apply the Ruler in your brand positioning.

Series of 12 videos about my work with archetypes in branding. Discover how to apply the Caregiver in your brand positioning.

Series of 12 videos about my work with archetypes in branding. Discover how to apply the Creator in your brand positioning.

You probably have heard about Korean beauty and its wonderful products, but if you live in the UK finding a place specialised […]

Series of 12 videos about my work with archetypes in branding. Discover how to apply the Jester in your brand positioning.

Series of 12 videos about my work with archetypes in branding. Discover how to apply the Lover in your brand positioning.

Series of 12 videos about my work with archetypes in branding. Discover how to apply the Everyperson in your brand positioning.

When Tom Ford left Gucci in 2003 it was a big shock in the fashion industry, marking the first break up between a luxury brand and a […]