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Month: October 2018

2018-10-292018-10-25Career

Entrepreneurial Lessons: Priscilla, Founder of Women of Power UK

Bringing women together and make them an active part of the conversation. That’s how the idea of Women of Power UK (WOP) […]

2018-10-17Videos

Archetypal Branding: The Ruler

Series of 12 videos about my work with archetypes in branding. Discover how to apply the Ruler in your brand positioning.

2018-10-17Videos

Archetypal Branding: The Caregiver

Series of 12 videos about my work with archetypes in branding. Discover how to apply the Caregiver in your brand positioning.  

2018-10-17Videos

Archetypal Branding: The Creator

Series of 12 videos about my work with archetypes in branding. Discover how to apply the Creator in your brand positioning.  

2018-10-122018-10-12Career

Entrepreneurial Lessons: Emilie Le,  Founder of Luckyface

You probably have heard about Korean beauty and its wonderful products, but if you live in the UK finding a place specialised […]

2018-10-08Videos

Archetypal Branding: The Jester

Series of 12 videos about my work with archetypes in branding. Discover how to apply the Jester in your brand positioning.

2018-10-08Videos

Archetypal Branding: The Lover

Series of 12 videos about my work with archetypes in branding. Discover how to apply the Lover in your brand positioning.

2018-10-08Videos

Archetypal Branding: The Everyperson

Series of 12 videos about my work with archetypes in branding. Discover how to apply the Everyperson in your brand positioning.

2018-10-032018-10-03Branding

Brand Meaning vs Brand Buzz

When Tom Ford left Gucci in 2003 it was a big shock in the fashion industry, marking the first break up between a luxury brand and a […]

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Recent Posts

  • Stay True to Your (Brand’s) Heart
  • Real Brands vs Perfect Brands
  • How to Build an Archetypical Brand?
  • Retail Apocalypse or Lack of Brand Identity?
  • Branding Sources: Books and Podcasts

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