Mirela de Lacerda

Archetype Branding Books

Interested in reading more about archetypes and their application to branding strategy? Here goes a list of the essential titles about the […]

Amongst the many amazing pictures from Annie Leibovitz’s “Women” exhibition, that I saw a few weeks ago, the most memorable ones to […]

As Chanel Vamp, M.A.C Spice lip liner was one of those beauty icons of the 1990s. It’s still a hit 20 and […]

London may not have Sephora (anyone knows why?) but there is no shortage of stores for beauty lovers (like me) feel at […]

I still remember the news about Tom Ford leaving Gucci, in 2003. It was the first break up between a luxury […]

It was the big debate of 2015 and so far you are probably tired of reading about it: the alarming pace of […]

Obviously, I don’t need to present Garance Doré. Let me begin by saying that I like to visit her blog every now […]

Housing in London is a major challenge. As I said in the survival guide post rents are expensive, the demand is huge and there’s […]

Welcome to London, baby! If you have dreamed about moving to the English capital and now the dream is turning into reality, […]

In theory, it’s simple: you write a cv, search for roles, send it and wait to be called for an interview, but […]