Why We Buy Brands?

Posted Leave a commentPosted in Archetypes, Branding

Have you noticed that although there’s no shortage of options to purchase a similar product, we are always inclined to prioritize certain brands? It’s because at the end of the day, we don’t just buy a product, we buy a brand. We buy what it represents and how it will make us feel. It’s an aspirational process about our perceptions, […]

Entrepreneurial Lessons: Mikaela Jackson, Coach and Founder of She Almighty

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Some people know what they want to be as grownups very early while others struggle to find a career path and don’t settle for anything less than a fulfilling work. The latter is the case of Mikaela Jackson personal performance coach, full-time ‘freedompreneur’, female champion and the founder of She Almighty. In this inspiring interview […]

Brand Storytelling and Archetypes

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Storytelling is the simple act of telling a story. Something that we do since the dawn of times, when tribes gathered around a fireplace to hear and pass them on. Neuroscience explains it as a way for the brain to recognize familiar patterns and create narrative structures that become easy to understand and process. A […]

Entrepreneurial Lessons: Priscilla, Founder of Women of Power UK

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Bringing women together and make them an active part of the conversation. That’s how the idea of Women of Power UK (WOP) came to founder Priscilla. On the online platform The ConveHERsation, contributors talk about love, relationships, career, feminism and lifestyle, and the discussion continues on the podcast and at regular events to promote honest […]