Entrepreneurial Lessons: Vilija Buteniene, Co-Founder of Huedash

Posted Leave a commentPosted in Career

Shopping online is part of our everyday life but it doesn’t mean that we are having a pleasant experience browsing, searching and not always find what we want. Enters Huedash, a customer engagement tool that help brands turn customers into active, authentic and relatable influencers. It’s simply the future of e-commerce, as its co-founder Vilija […]

Why We Buy Brands?

Posted Leave a commentPosted in Archetypes, Branding

Have you noticed that although there’s no shortage of options to purchase a similar product, we are always inclined to prioritize certain brands? It’s because at the end of the day, we don’t just buy a product, we buy a brand. We buy what it represents and how it will make us feel. It’s an aspirational process about our perceptions, […]