3 Essential Questions to Answer Before Launching a Business
Are you planning to launch a business? Before going ahead with the idea, here is a quick guide with 3 essential questions […]
Category: Business
The 5 Essential Steps to Launch a Brand
You may have a myriad of reasons for creating your own fashion brand but regardless of the motivations, the most important thing […]
How to Create a Brand? Step 7 – Branding
Last but not least: let’s talk about branding! There are many strategies to create the brand identity and I have posted about […]
How to Create a Brand – Step 6: Marketing & Communications
Have you ever thought about how many brands we are exposed to on a daily basis? And how many do you really […]
How to Create a Brand? Step 5 – Collection Development
Material research, theme definition, order placement, delivery dates… The collection development goes way beyond drawing beautiful sketches (by the way, an uncommon […]
How to Create a Brand? Step 4 – Production
We have already talked about the basics to start a brand, the business model and the importance of a business plan. Now, […]
How to Create a Brand? Step 3 – The Business Plan
Many people cringe at the simple mention of a Business Plan, thinking it is one of the most complicated things to do. […]
How to Create a Brand? Step 2 – The Business Model
Last week we talked about the basics you need to have and know before opening a fashion brand. Now, let’s discuss […]
How to Create a Brand? Step 1 – The Basics
Today we start a series of posts about the step by step to create a fashion brand. From the business model to […]