Who’s Who: Gucci Westman
A few years ago, Revlon went through a makeover thanks to Gucci Westman, the makeup artist who updated the brand image and […]
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Brexit: Expectations about the Fashion Industry
Last Friday, I woke up with the sad news that UK chose to leave the European Union. Even though I wasn’t completely […]
How to be a Freelancer in the Creative Industry
Here in the UK, freelancing is on the rise. Since last year there are more 182.000 people working for themselves, with a […]
Wanted: Designers for a Long-Term Commitment
I try not to be this person who keeps a nostalgic vision but every time I think about the current status of […]
Who’s Who: Pat McGrath
She is so famous that Disney made a cartoon of her in the video of its partnership with Barneys, in 2012. In […]
Beauty Shopping in London
London may not have Sephora (anyone knows why?) but there is no shortage of stores for beauty lovers (like me) feel at […]
Fashion Musical Chair vs. Brand Image
I still remember the news about Tom Ford leaving Gucci, in 2003. It was the first break up between a luxury […]
Are We Having a Fashion Overdose?
It was the big debate of 2015 and so far you are probably tired of reading about it: the alarming pace of […]
Sound Branding
Sensory experiences in retail are not new. Lighting, ambiance, aromas and music that help build up the brand universe are practices that […]