Dream Spas: Grayshott, Surrey
The cinematic views of the English countryside are a perfect excuse to stay at Grayshott. The spa, founded over 40 years ago […]
Pleasure to Meet: Paula’s Choice
When I moved to London, I had to control myself to not go crazy with beauty products. With so many options at […]
Who’s Who: Lisa Eldridge
If you have not watched one of Lisa Eldridge’s tutorials (really?), prepare to get addicted! I’m obsessed with her videos not only […]
Archetypes: How to Use – Part 2
In the last post, I talked about methodologies of archetype application and why I believe it’s better than traditional methods of brand […]
Vintage Time: Chanel Vamp
Long before Jade and Particulière, in fact, long before the madness about nail polish existed, it already had a waiting list. […]
Archetypes: How to Use – Part 1
It all started in 2011 when I was doing marketing consulting for some fashion brands back in Brazil. Most of them didn’t […]
The Positioning of Tom Ford
This post was inspired by a video on the extinct Style.com where Tim Blanks revives the boom of Tom Ford at Gucci, […]
Paul Smith: The Art of Cool
If you have ever stepped into a Paul Smith store probably remembers that feeling of “cabinet of curiosities”: amongst fun objects, photographs, […]
Inspiration: Bangs
Straight and blunt, slightly layered, combed to one side… There is always a different way to wear bangs! If you are thinking […]
What is the Identity of Your Brand? – Part 2
I have already talked about the importance of establishing an emotional bond with consumers and how a well-defined identity is essential to […]