Entrepreneurial Lessons: Priscilla, Founder of Women of Power UK
Bringing women together and make them an active part of the conversation. That’s how the idea of Women of Power UK (WOP) […]
Archetypal Branding: The Ruler
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Ruler in your brand positioning.
Archetypal Branding: The Caregiver
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Caregiver in your brand positioning.
Archetypal Branding: The Creator
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Creator in your brand positioning.
Entrepreneurial Lessons: Emilie Le, Founder of Luckyface
You probably have heard about Korean beauty and its wonderful products, but if you live in the UK finding a place specialised […]
Archetypal Branding: The Jester
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Jester in your brand positioning.
Archetypal Branding: The Lover
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Lover in your brand positioning.
Archetypal Branding: The Everyperson
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Everyperson in your brand positioning.
Brand Meaning vs Brand Buzz
When Tom Ford left Gucci in 2003 it was a big shock in the fashion industry, marking the first break up between a luxury brand and a […]
Entrepreneurial Lessons: Andrea Flamini, Managing Partner at Loel & Co.
Timing is everything. For Andrea Flamini it really was. After building a successful career as head of marketing she noticed her priorities […]