What is the Identity of Your Brand? – Part 2
I have already talked about the importance of establishing an emotional bond with consumers and how a well-defined identity is essential to […]
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What is the Identity of Your Brand?
What brands like Coca-Cola, Starbucks, Apple, Disney and Chanel have in common? Not just a very clear identity, easy to recognize and […]
The Journey of Louis Vuitton
It all started in 1837 when 16 years old Louis Vuitton decided that he wanted to be an artisan and left his […]
Who Doesn’t Love Christian Louboutin?
Two elements are eternally associated with seduction: heels and the colour red. When both are united, what’s the result? Christian Louboutin, of […]