Brands We Love: Aveda

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Organic cosmetics that are not tested on animals and manufactured following sustainable practices are quite common today (yeah!) but in 1978 almost no one, except for those in hippie communities, would care about it. So, when Horst Rechelbacher founded Aveda he started, even unintentionally, a major change in the beauty industry. The name, which means […]

Archetypes: The Magician

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From Merlin to Harry Potter, Mary Poppins and Samantha in ‘Bewitched’, our obsession with everything magic comes from way back. Nevertheless, the Magician archetype is much more than a supernatural figure with a pointy hat and a wand. It is associated with transformation, dreams and change, as he believes that to make things happen we […]