Archetypes: The Caregiver
Mother Teresa and Pope Francis. Princess Diana (after the divorce) and Angelina Jolie (after adopting the 1st child and becoming a UN […]
Tag: branding
Archetypes: The Jester
‘Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.’ The iconic quote […]
Archetypes: The Lover
Romance, seduction, luxury and beauty. The Lover is the archetype of pleasure, sophistication, physical and emotional connections. It’s not hard to see […]
Archetypes: The Every Person
The friend who is always there for us, the girl next door, the regular worker and the model citizen. All of them […]
Archetypes: The Magician
From Merlin to Harry Potter, Mary Poppins and Samantha in ‘Bewitched’, our obsession with everything magic comes from way back. Nevertheless, the […]
Archetypes: The Revolutionary
Revolutionary, rebel, outlaw and even villain. The names associated with the archetype are not very flattering, but this doesn’t mean it has […]
Archetypes: The Hero
Courage, determination and strength. From Hercules to Superman, going through Luke Skywalker, and all the heroes from comics and fiction, the archetype […]
Archetypes: The Sage
The Sage believes that knowledge is never enough. Maybe it is one of the easiest archetypes to define since it is instantly […]
Archetypes: The Explorer
A person that goes on a journey to find his own identity. That’s the perfect translation of the Explorer archetype. Freedom, independence […]
Archetypes: The Innocent
Starting this week, I will talk about each of the 12 archetypes and their application to the fashion and beauty industries. Let’s […]