Diesel: Jeans and Fun

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What began as a simple Italian denim brand, found by friends Renzo Rosso and Adriano Goldshmied in 1978, is now a worldwide company, that sells not only jeans but womenswear, menswear, childrenswear, accessories, fragrances… Diesel is a lifestyle brand who knows how to differentiate itself with powerful messages. In Rosso’s mind (who shortly after became […]