Entrepreneurial Lessons: Sabinna Rachimova, Founder of Sabinna
Sabinna Rachimova has always been interested in craftsmanship and from an early age learned how to crochet, knit and sew from her […]
Tag: fashion brands
Entrepreneurial Lessons: Vilija Buteniene, Co-Founder of Huedash
Shopping online is part of our everyday life but it doesn’t mean that we are having a pleasant experience browsing, searching and […]
Archetypes: The Explorer
A person that goes on a journey to find his own identity. That’s the perfect translation of the Explorer archetype. Freedom, independence […]
Maria Grazia Chiuri at Dior. Until When?
Until a couple of years ago, I knew by heart the names of the creative directors of the main luxury brands, even […]
How to Create a Brand? Step 7 – Branding
Last but not least: let’s talk about branding! There are many strategies to create the brand identity and I have posted about […]
How to Create a Brand – Step 6: Marketing & Communications
Have you ever thought about how many brands we are exposed to on a daily basis? And how many do you really […]
How to Create a Brand? Step 5 – Collection Development
Material research, theme definition, order placement, delivery dates… The collection development goes way beyond drawing beautiful sketches (by the way, an uncommon […]
How to Create a Brand? Step 4 – Production
We have already talked about the basics to start a brand, the business model and the importance of a business plan. Now, […]
How to Create a Brand? Step 2 – The Business Model
Last week we talked about the basics you need to have and know before opening a fashion brand. Now, let’s discuss […]
How to Create a Brand? Step 1 – The Basics
Today we start a series of posts about the step by step to create a fashion brand. From the business model to […]