Branding Sources: Books and Podcasts
Here goes a list of books and podcasts that can surely bring some positive ideas and help to prepare yourself for the […]
Tag: fashion business
The 5 Essential Steps to Launch a Brand
You may have a myriad of reasons for creating your own fashion brand but regardless of the motivations, the most important thing […]
S.O.S Entrepreneurs
You may still be planning your journey into entrepreneurship or have decided to take the plunge and go after a dream or […]
Brexit: Expectations about the Fashion Industry
Last Friday, I woke up with the sad news that UK chose to leave the European Union. Even though I wasn’t completely […]
How to Create a Brand? Step 7 – Branding
Last but not least: let’s talk about branding! There are many strategies to create the brand identity and I have posted about […]
How to Create a Brand – Step 6: Marketing & Communications
Have you ever thought about how many brands we are exposed to on a daily basis? And how many do you really […]
How to Create a Brand? Step 5 – Collection Development
Material research, theme definition, order placement, delivery dates… The collection development goes way beyond drawing beautiful sketches (by the way, an uncommon […]
How to Create a Brand? Step 3 – The Business Plan
Many people cringe at the simple mention of a Business Plan, thinking it is one of the most complicated things to do. […]
How to Create a Brand? Step 2 – The Business Model
Last week we talked about the basics you need to have and know before opening a fashion brand. Now, let’s discuss […]
Open Letter to Miuccia Prada
Dear Miuccia, I would like to start this letter by saying that you are one of the reasons I have a […]