2016-09-292018-06-07Archetypes Archetypes: The Ruler Miranda Priestly from ‘The Devil Wears Prada’. Kings and queens. Presidents and prime-ministers. CEOs of traditional companies. The classic boss figure. All […]
2016-03-152016-09-18Who's Who Who’s Who: Pat McGrath She is so famous that Disney made a cartoon of her in the video of its partnership with Barneys, in 2012. In […]
2016-03-102016-09-04Thinking Fashion It’s in the Bag A couple of months ago, it was widely reported that a Birkin bag was a better investment than gold, with its value […]
2016-01-212016-09-04Cases & Strategies Fashion Musical Chair vs. Brand Image I still remember the news about Tom Ford leaving Gucci, in 2003. It was the first break up between a luxury […]
2012-05-272016-09-05Archetypes The Journey of Louis Vuitton It all started in 1837 when 16 years old Louis Vuitton decided that he wanted to be an artisan and left his […]