2018-10-032018-10-03Branding Brand Meaning vs Brand Buzz When Tom Ford left Gucci in 2003 it was a big shock in the fashion industry, marking the first break up between a luxury brand and a […]
2016-07-112016-09-03Thinking Fashion Maria Grazia Chiuri at Dior. Until When? Until a couple of years ago, I knew by heart the names of the creative directors of the main luxury brands, even […]
2016-04-112016-09-04Archetypes Valentino: The $1 Billion Romance Replace the founder of a brand, especially when he is still alive, is one of the most challenging duties in terms […]
2016-03-102016-09-04Fashion Shows Top 10 Collections of Autumn/Winter 2016-17 Valentino: it’s like going into a fashion fairy tale and never want to wake up. Maria Grazia Chiuri and Pierpaolo Piccioli found […]
2016-01-222016-09-04Products & Treatments, Real Life Beauty Shopping in London London may not have Sephora (anyone knows why?) but there is no shortage of stores for beauty lovers (like me) feel at […]
2016-01-212016-09-04Cases & Strategies Fashion Musical Chair vs. Brand Image I still remember the news about Tom Ford leaving Gucci, in 2003. It was the first break up between a luxury […]