Maria Grazia Chiuri at Dior. Until When?
Until a couple of years ago, I knew by heart the names of the creative directors of the main luxury brands, even […]
Search Results for: dior
Dior and Yves Saint Laurent: Battle of Lovers
Dior and Yves Saint Laurent have a historic relationship. In addition to Yves have worked alongside Christian and being his replacement, the […]
How to Build an Archetypical Brand?
“I want to be the Lover brand, what should I do?” This is quite a common question on my talks and workshops. […]
Brand Meaning vs Brand Buzz
When Tom Ford left Gucci in 2003 it was a big shock in the fashion industry, marking the first break up between a luxury brand and a […]
Beauty Dilemmas: Should I Use a Toner?
We grow up listening to this ‘beauty mantra’: a healthy skin regime must include a cleanser, a toner and a moisturiser. Then, […]
Beauty Dilemmas: The Search for the Perfect Mascara
Besides the perfect red lipstick, I also carry an endless search for the perfect mascara, which, according to my standards is not […]
Who’s Who: Orlando Pita
Orlando Pita is a kind of hair rock star. The Cuban born stylist can be easily seen at the backstage of the […]
Who’s Who: Peter Phillips
The name Peter Phillips may not ring a bell if you aren’t a beauty expert, but you probably remember Chanel Jade and […]
Archetypes: The Lover
Romance, seduction, luxury and beauty. The Lover is the archetype of pleasure, sophistication, physical and emotional connections. It’s not hard to see […]
Inspiration: Purple Eyeshadow
At first sight, purple eyeshadow can be a little over the top, especially the bright violet tones. However, if we choose more […]