How to Build an Archetypical Brand?
“I want to be the Lover brand, what should I do?” This is quite a common question on my talks and workshops. […]
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Entrepreneurial Lessons: Sabinna Rachimova, Founder of Sabinna
Sabinna Rachimova has always been interested in craftsmanship and from an early age learned how to crochet, knit and sew from her […]
3 Essential Questions to Answer Before Launching a Business
Are you planning to launch a business? Before going ahead with the idea, here is a quick guide with 3 essential questions […]
Why We Buy Brands?
Have you noticed that although there’s no shortage of options to purchase a similar product, we are always inclined to prioritize certain brands? It’s because […]
Entrepreneurial Lessons: Mathilde Gauvain, Founder of MYTHYN
After noticing how sensitive her skin has become, Mathilde Gauvin started to make her own cosmetics and bath products. The passion for […]
Entrepreneurial Lessons: Mermaid Stories
Mermaid Stories was founded by Victoria Weber in Copenhagen, in 2016, with a simple yet whimsical idea: to unite the Scandinavian minimalist aesthetic […]
Entrepreneurial Lessons: Carolyn Newman, Hair Colour and Education Consultant
Carolyn Newman loves the technical aspect of hair colouring but she also loves educating young hairdressers about the science and art of […]
Entrepreneurial Lessons: Angela Ene, Founder and CEO of Modafirma
Everybody is talking about sustainability in fashion but it is still hard to find spaces that sell a good selection of ethical […]
Archetypes: The Creator
The Creator is the artist, the inventor, the entrepreneur, the musician, the writer… In any activity where creativity and imagination rule, there […]
Who’s Who: Peter Phillips
The name Peter Phillips may not ring a bell if you aren’t a beauty expert, but you probably remember Chanel Jade and […]